Sheer base, spot work, cream colour.
Anti-pancake everyday
Looked-after rather than made-up.
6 objects · 7 min
Gives up the comfort of full coverage on the days you want to hide.
Step into the edit · Fifth Avenue, ground floor
risk 60 · skin-like 40 · 4 films · 7 min
Start from a smart path — each one already costed for pancake risk, objects and minutes — then revise every field underneath it. Nothing here flatters you. It scores you.
Pancake risk
60
Cake pressure building
Finish · skin-like 40·base 30 + variables
Two decisions are fighting each other — usually coverage appetite against dehydration or sebum. Trade opacity for placement.
Objects
5/5
Films
4
Tension
10
Smart paths
Match · pancake risk 60 of 100 · 5 objects · 4 films
Makeup Match
Product types scored against your profile. Layer weight is penalised, not celebrated.
Move one input
Every row is the same engine re-run with one field changed. Nothing here is applied until you touch the instrument panel.
Add the anti-pancake goal
-16 riskGoal added · risk 44 · 5 objects
Reweights every base score toward skin-like.
Drop coverage 15
-14 risk28 → 13 · risk 46 · 5 objects
The single most efficient lever in the system.
Allow one touch-up
-13 riskMaintenance 1 → 2 · risk 47 · 5 objects
Blotting at 2pm buys back more than any product does.
Cut five minutes
-8 risk10 → 5 min · risk 52 · 5 objects
A shorter routine physically cannot over-build.
Tighten the ceiling
-7 risk5 → 4 products · risk 53 · 4 objects
Forces the weakest lane out of the kit.
Let desire rise
0 riskDesire 1 → 2 · risk 60 · 5 objects
Where the appetite lands when you permit it.
Add coverage 15
+7 risk28 → 43 · risk 67 · 5 objects
What it costs you to ask for more evening.
Score model · transparent
Pancake risk = 30 + variables · finish (skin-like) = 100 − risk
Live total 60 risk · 40 skin-like. Positive deltas raise pancake risk (and lower finish). Open Insights for every coefficient.
Layer count (4)
+7weight · max(0, layers−3)×7 − max(0, 3−layers)×5
Few layers — architecture is doing the work instead of product.
Sebum movement
+7weight · oilStress 7 × 1
Oil will move the base and you do not want to touch it up — so it has to be thin.
Rosacea-prone architecture
+6weight · +6 (rosacea goal or reactive + redness)
Full-face opacity is the reflex answer to redness and the wrong one. Placement first.
Reactivity
+5weight · +5 (sensitivity ≥ 2)
Reactive skin tolerates fewer films, and heavy removal adds its own insult.
Maintenance tolerance
+4weight · 8 − maintenance × 4
No touch-ups means the finish must be correct at 8am and forgiving by 4pm.
Desire
+2weight · desire ≥ 3 → +9 · 0 → −10 · else +2
Moderate appetite, easily satisfied with colour rather than base.
Coverage appetite
-1weight · (coverage − 30) × 0.45
Moderate coverage stays inside the skin-like band.
Dehydration stress
0weight · dryStress 0 × 0.55
Environment is not fighting the film much.
Time on the face
0weight · ≤5 min → −8 · ≥25 min → +7 · else 0
Enough time to place product, not enough to over-build.
Core of the architecture
spot
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Tower 28 MakeWaves · Ere Perez Arnica All-Cover Pot
Core of the architecture
spot
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Tower 28 SOS Daily Rescue Corrector · NYX Color Correcting Concealer (green) · LA Girl Pro Conceal green
Core of the architecture
base
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Supergoop! Glowscreen sport-leaning tints · Coola Mineral Face Matte Tint · Huda Beauty Faux Filter Skin Tint (sheered)
Core of the architecture
finish
Fit from neutral 50 · see Insights for type-score weights
Desk examples · bareMinerals Mineral Veil Pressed · Jane Iredale PurePressed Base
Core of the architecture
colour
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Youngblood Pressed Mineral Bronzer
Core of the architecture
spot
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Kosas Revealer · Rose Inc Softlight
Core of the architecture
colour
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Benefit Benetint-style stains · Océane Lip Tint · e.l.f. Camo Liquid Blush (sheer stain pass)
Core of the architecture
colour
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Tower 28 BeachPlease Lip + Cheek · Saie Dew Blush
Core of the architecture
eye
Fit from neutral 50 · see Insights for type-score weights
Desk examples · ILIA Essential Brow Gel
Core of the architecture
lip
Fit from neutral 50 · see Insights for type-score weights
Desk examples · ILIA Balmy Tint · ILIA Balmy Gloss Lip Oil
Core of the architecture
base
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Jones Road Miracle Balm · Hourglass Veil Hybrid
Core of the architecture
lip
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Axiology Balmies · Kjaer Weis Lipstick · Vapour Siren Lipstick
Core of the architecture
base
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Colorescience Flex SPF 50 · EltaMD UV Elements SPF 44 · Supergoop! CC Screen SPF 50
Core of the architecture
spot
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Kosas Revealer · Tower 28 Swipe Serum · RMS UnCoverup
Core of the architecture
base
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Merit The Complexion Stick · Ogee Sculpted Complexion Stick · Glo HD Mineral Stick
Core of the architecture
finish
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Tatcha Aburatorigami
Core of the architecture
finish
Fit from neutral 50 · see Insights for type-score weights
Desk examples · Clear balm-format shine sticks
Core of the architecture
care
Fit from neutral 50 · see Insights for type-score weights
Desk examples · EltaMD UV Clear · Coola Mineral Face SPF 30
Claim literacy · makeup that borrows skincare language
SPF, treatment and hybrid claims do not thin a film. If the active is not named and dosed, you are buying mood. Full cards live on Insights — a sample of the desk:
spf
A tinted SPF earns the bag when UV is a real job that day and you will lay a continuous film. It loses the bag the moment you use it as a sheer glow with no reapply plan.
When not to buy
When you will sheer it to a stain, blot half of it off by noon, or treat it as all-day beach cover without reapplication. Half a film is half the SPF.
spf
Hybrid SPF is honest when it replaces a second step you would skip. It is vanity when it is a second SPF on top of a full mineral fluid you already wear.
When not to buy
Sensitive or fragrance-reactive days when the hybrid also carries scent; or when you already wear a dedicated SPF and the tint's SPF is just noise on the label.
spf
Brush-on SPF earns a pocket slot for reapplication over makeup. It loses the bag the day you cancel real SPF because the powder 'has SPF too'.
When not to buy
As your only UV product on a high-UV day. Powder SPF is a midday assist, not architecture.
treatment
Named and mid-list niacinamide is a nice-to-have. Unnamed 'brightening treatment' is a mood board. Buy the texture; do not pay prestige for a ghost percentage.
When not to buy
When you already use a properly dosed niacinamide serum and the foundation is thicker than you need. You are buying film, not more science.
Type-score weights (sample): Coverage match · Sebum behaviour · Dehydration behaviour — full table on Insights.
Pipeline runs
done
done
Type scoring
—
done
Kit build
—
done
Architecture
—
done
Pathways
—
done
Tools
—
done
Bag edit
—
done
Coaching
—
done
Sensitivity
—
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