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Close macro of luminous skin under warm directional light
The desire is real. The claim is on trial.Makeup Intelligence

Makeup planning and troubleshooting
for your face, your light, and your actual day.

Start with the job in front of you: fix what looks wrong, build the look you need, or make better use of what is already in the drawer. The scoring and evidence stay underneath until you want the why.

Start with the symptom

Start with what you can see. Then we'll look at how the look is built.

You do not need to know whether the problem is formula, prep, film order, climate, coverage appetite or maintenance yet. Pick what is visibly wrong. Every route still opens the full edit, and every field stays editable.

Guided walkthrough

Four questions, one at a time.

Answer in the order the desk reasons in and watch the options narrow. Nothing is saved until you choose the starting point you want to use.

Live profile tuner

Move one control. See what changed.

These are the four inputs that move the result most. Change one and the desk shows you what it changes — without asking you to learn the model first.

Live recommendations

The connected path

From what you want to what to check afterwards.

The Look Plan connects your goal to the look, the roles, the application sequence, the wear day and the reassessment — with confidence on every line. It is the desk's answer to 'so what do I actually do?'

Every line names whether it is known, inferred, suggested or uncertain — so you can tell what is yours from what is the desk's best guess. Product-role cards show where each object lives on the face. The wear timeline shows what should hold and what will move, hour by hour. And the reassessment checklist tells you what to look for at the end of the day.

Comparison builder

Put any two side by side.

Pick two product types and the desk marks every criterion that differs. What matches stays quiet — that is the whole point of a comparison.

How this desk works

Four questions, and they only work in this order.

Almost every bad makeup decision is one of these asked out of turn — buying an object before naming the job, or changing the object when the sequence was the problem.

Already wearing it, and it is not working?

Skip the score. Name what you can see.

Pilling, separation, patchiness, creasing, cakiness, oxidation, poor wear. The desk ranks plausible causes against your own profile, explains what would make each mechanism plausible, and gives you something to test rather than something to buy — and says so plainly when the next useful question belongs to skincare instead.

Diagnose it→No score required

The standard this desk holds

Problem

Cake often becomes more visible when opacity, film count, surface texture and maintenance pressures stack up — not because you have failed to find the right brand.

Outcome

A ranked kit, a pancake index with every model weight named, and a list you can take to the counter.

Difference

We score how the look is built, not swatches. Desire is allowed. Opacity still has to earn the bag.

Proof

Every model score shows why. We don't make medical claims. Sources are dated. Unknown stays unknown.

See the product before the form

Anti-pancake everyday, already scored.

A lightweight preview of the current everyday example, kept out of the first-load scoring bundle. Open it to run the live model and see every reason, caveat and evidence receipt.

Load the everyday example →

Example output · everyday path

Build performance minimal — 6 objects, 3 films, about 7 minutes.

This is a lightweight preview of the current everyday example, kept out of the first-load scoring bundle. Load the example to run the live model against the editable profile and see every reason, caveat and evidence receipt.

Pancake index

34

Skin-like

66

Products

6 / 6

Layers

3

Minutes

7

Tension

15

Start from something real

8 engines · one profile

Every answer explains why.

8 engines read one profile. None of them returns a number without the weight that produced it.

I

Look Planning

Goal, look, product roles, application, wear expectations and reassessment — connected as one path, with confidence on every line.

Ia

Makeup Match

Goal-first product-type scoring, with heavier films weighed against your own dryness and oil. Every reason is visible.

II

Alternative Finder

Pathways ranked live — sheer hybrid, spot-only, one-stick, mineral control, mature flex, and more.

III

Compatibility & order

How formula pairs are likely to behave in sequence, which variables can change the result, and what to test before declaring a pair incompatible.

IV

Undertone & colour family

Match rules by depth band, colour families by undertone, and corrector colour chosen for your depth rather than a fixed colour wheel.

V

Wear & Longevity

Hour-by-hour integrity, what the model says to watch, and Veil / Edit / Editorial pathways scored for the hours you actually live.

VI

Troubleshooting

Pilling, separation, patchiness, creasing, cakiness, oxidation and poor wear — ranked plausibilities, the mechanism being tested, and what to change.

VII

Claim literacy

SPF, treatment, hybrid and barrier claims on makeup — sourceable, evidence-graded, and explicit about what remains unknown.

52 product types96 desk houses18 smart paths8 claim cards